Affiliate programs are a system where a merchant or advertiser pays other sites a commission for sending visitors to their site. Commissions may be calculated on the basis of the amount of sales, leads (usually some kind of free sign up like a customer giving his details, but in some cases may be more demanding like applying for a credit card, etc.) or for each person who click-thrus from your site to the advertiser.

The big advantage of affiliate programs is that you do not to deal with order processing or customer service yourself. You simply build a web site and drive traffic to it.
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Viral marketing, when done correctly, can produce very good results. These results can be in the form of site traffic, subscribers to your mailing list, or increased sales of your products and services.

One of the best ways to do viral marketing strategy is the production of viral e-books. This is not just an ordinary e-book. These are books that can be freely passed on by someone to another person with added benefits to both parties.
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